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The Average American Woman is Not a Size 14 Anymore. Researchers Have New Data

The Average American Woman is Not a Size 14 Anymore. Researchers Have New Data

January 13, 2018

The average woman in the US wears a size 14 — according to outdated information. A new study published in August in the International Journal of Fashion Design, Technology and Education decided to create a more current report. What the study found was that size 14 is no longer accurate; the average American woman today is actually between a size 16 to 18. The authors of the study looked at recent data from the Center for Disease Control and compared it to the ASTM International body measurem...

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New Study Finds the Average American Woman Is Now Plus-Size

New Study Finds the Average American Woman Is Now Plus-Size

January 12, 2018

Until recently, it had long been estimated that the average American woman wore a US size 14, or just at the threshold between standard and plus-sizes. However, a new study by Deborah A. Christel and Susan C. Dunn of Washington State University, which was published in the International Journal of Fashion Design, Technology and Education, suggests that the average woman now wears between a size 16 and 18. Said differently, the average American woman is now, incongruously, considered "plus-size...

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Clothing designer Mallorie Dunn on the rise of body-positive fashion

Clothing designer Mallorie Dunn on the rise of body-positive fashion

January 12, 2018

According to research from Washington State University assistant professor Deborah Christel, the average U.S. woman wears between a size 16 to 18, Bloomberg reported. And as New York Fashion Week began on Sept. 8, Project Runway co-host Tim Gunn wrote in the Washington Post that designers have failed to make clothes that fit the bodies of many U.S. women.

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Prof Makes Students Design Plus-Sized Swimsuits

Prof Makes Students Design Plus-Sized Swimsuits

January 10, 2018

A professor conducted a “fat fashion” project in her classes by making her students design plus-sized swimsuits, according to a Monday report. Debbie Christel administered the assignment at Washington State University, where she uses hundreds of customized light points and a 3D body scanner for her research. She discussed her research and teaching in “Fat fashion: Fattening pedagogy in apparel design,” an article she authored in the Fat Studies Journal, reported Campus Reform. Christel uses ...

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More Brands Find It's Not a Stretch to Offer Plus-Size Yoga Attire

More Brands Find It's Not a Stretch to Offer Plus-Size Yoga Attire

January 09, 2018

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Prof fights swimsuit inequality with 'fat fashion pedagogy'

Prof fights swimsuit inequality with 'fat fashion pedagogy'

January 07, 2018

  Prof. Debbie Christel developed fat fashion pedagogy upon "critical feminist and narrative pedagogies," and seeks to fight fat stigma by “promoting activism to erode the thin-centric orientation” among students.   After conducting market research and reading articles about issues like “weight bias, thin privilege, and fat studies,” students researched and designed a series of "plus-size swimsuits for active swimmers."

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Bloomberg: Retailers have a plus-size problem.

Bloomberg: Retailers have a plus-size problem.

January 07, 2018

Retailers have a plus-size problem.  Clothing retailers across the board are struggling to grow sales as shoppers spend more of their money on electronics and experiences, rather than on threads. So you'd think, faced with a $20 billion market opportunity in a category outpacing the overall industry, retailers would be eager to jump on board. Not exactly.  Annual U.S. sales of women's plus-size apparel, often defined as a "Misses" size 14 and higher, rose by 17 percent to $20.4 billion in 20...

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Online retailers seize on long-ignored market: Women size 16 and up

Online retailers seize on long-ignored market: Women size 16 and up

January 07, 2018

“It’s really, really difficult to find fashionable clothing above 3X or 4X,” said Debbie Christel, an assistant professor in Washington State University’s apparel and textiles department who describes herself as a “fat studies scholar.” “The thought within the industry is, if you want to wear fashionable clothing, you’ll just have to lose weight. Not providing options for people because they’re a different size is not only discrimination, it’s absolutely absurd.”

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Size Chart

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 Find Your Size

Use the chart below to determine your size. If you’re on the borderline between two sizes, order the smaller size for a tighter fit or the larger size for a looser fit.

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K&V US US PANT BUST WAIST HIP
S S 4/6 30"-34" 26"-29" 26"-49"
M M 8/10 32"-38" 30"-33" 29"-52"
L L 12/14 36"-40" 34"-37" 32"-55"
1L XL/1X 16/18 38"-44" 38"-41" 35"-58"
2L 2X/3X 20/22 42"-50" 42"-45" 38"-61"
3L 3X/4X 24/26 48"-54" 46"-49" 41"-64"
4L 4X-5X 28/30 52"-58" 50"-53" 44"-67"
5L 5X-6X 32/34 56"-62" 54"-57" 47"-70"
6L 6X-7X 36/38 60"-64" 58"-61" 50"-75"
7L 7X-8X 40/42 65"-69" 62"-65" 53"-80"
8L 8X-9X 44/46 70"-74" 66"-70" 56"-85"

At Kade & Vos, we do not use the term "Plus Size". We feel that calling some sizes "Plus Size" means that these sizes and shapes are somehow different from other sizes. 

Still unsure about your size? Check out our sizing videos for a more detailed tutorial on measuring yourself.

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