Sizing is an area that is very personal to me. I've been researching the concept of women's sizing for a decade and I still get anxious when I try on clothes. So, if anyone else has those feelings, please know that you are not alone. Women have been conditioned to believe that their worth as a woman is correlated to their waist size. The smaller a woman, the more value she has. I think intuitively we know this is not true but that doesn't take away the stress and anxiety that we can feel when trying on new clothing. I first want to say that I am sorry for the way the fashion industry has treated women. Especially women who are larger. It is really important for me to do whatever I can to protect our psyches. That is why I want to send anyone who feels anxiety about measuring their bodies, one of our custom Kade & Vos Size Tapes. Because, something about numbers, getting on a scale or using a measuring tape can trigger those emotions and if there is anything in my power to remind women that their clothing size is arbitrary, then I'm going to do it.
Here are some fun facts to remind you that the size label in our clothing is arbitrary:
1. The average woman has a range of 5 sizes in her closet. Personally, I have clothing labeled XS to 2XL and I'm pretty sure my body doesn't fluctuate that much. Depending on the time of month, life events or the season, I can fluctuate 2 or 3 inches, which is normal.
2. Size labels are completely arbitrary. Any company can put any size on any garment. Really, there are no laws or required standards governing this and we see it because size labels have been changing for years. A pattern from the 1950's labeled 14 is roughly labeled a size 8 today.
3. The same size label, for example size 14, has been found to vary up to 10" at different stores. This is why, when our bodies don't change that much, our wardrobe has different sizes.
Next time you are shopping and need a size up or down, please try to remember that you are perfect just the way you are and if anything needs to change it is the clothing.