Press

Research reveals plus size women are forced to cross-dress to workout

January 24, 2018

Washington State University has announced new research out of their Department of Apparel, Merchandising, Design and Textiles that reveals heterosexual plus size women are forced to wear men’s clothing to workout. Marginalized by the fitness industry, plus size females are not provided feminine clothing to comfortably workout and are consequently victim to the idea that “if a woman wants to be fashionable she just needs to lose weight,” says Assistant Professor Deborah Christel of WSU.

Brands, Boutiques See Opportunities in Plus-Size Retail

January 22, 2018 1 Comment

With the average American woman wearing between a size 16 and 18, according to a study by Washington State University assistant professor Deborah Christel, some have argued that the term "plus-size" is problematic because it categorizes a growing share of women and reinforces negative stereotypes.

WSU Research Reveals Plus Size Women Are Forced to Cross-Dress to Workout

January 22, 2018

Washington State University has announced new research out of their Department of Apparel, Merchandising, Design and Textiles that reveals heterosexual plus size women are forced to wear men’s clothing to workout. Marginalized by the fitness industry, plus size females are not provided feminine clothing to comfortably workout and are consequently victim to the idea that “if a woman wants to be fashionable she just needs to lose weight,” says Assistant Professor Deborah Christel of WSU.

The World’s First Plus-Size Sportswear Maker for Women

January 20, 2018

The researchers polled 5,552 women via the National Health and Nutrition Examination Survey to determine that the average woman wears a "straight" size 16 to 18—the equivalent of a "plus" 20W. Size 14 has generally been recognized as the beginning of plus-size clothing, and most brands run the majority of their apparel options in "straight sizes" 2 to 12, and then stop there. The options for larger women simply don't exist or are too low caliber, say Deborah Christel and Susan Dunn, the co-au...

It's Time to Talk About the Stunning Lack of Exercise Clothing for Women Over a Size 14

January 19, 2018

"Most people assume that obesity and excess body weight is a choice and a personal problem," she continued, "I strongly disagree. Obesity is a very complex issue and many factors contribute to body weight." And the fact that many trendy fitness brands don't make clothing above a certain size while larger women are often fat-shamed and told to "just work out more is "a vicious cycle that is perpetuated by many industries. Overweight and obese people are highly discriminated against by p...

A HAES® Approach to Fashion and the Shopping Experience

January 18, 2018

When I was first introduced to Health At Every Size® (HAES), I was working on my PhD in apparel design and studying sport and exercise psychology to help me understand the role of athletic clothing during physical activity. I discovered that not all women like their work-out clothing. However, to my surprise, it wasn’t necessarily the physical discomfort of the clothing itself that was problematic. Rather, the emotional discomfort of shopping presented a huge headache. Indeed, the major stres...

The Average American Woman Is Now a Size 16 The news has major implications for retailers and the public's view of "average."

January 17, 2018

The Average America n Woman Is Now a Size 16 The news has major implications for retailers and the public's view of "average." We already know that there's a lot of room for improvement when it comes to the accuracy of women's clothing sizes. In fact, research shows that most of them are total nonsense and based off of "vanity sizing." What's more, it turns out that the information retailers have been using is completely outdated.

Women's fashion begins to face facts: Americans are getting bigger

January 17, 2018

As soon as Heidi Zak studied the numbers, she knew it was time to sell a bigger bra. Zak, founder of the online start-up Third Love, has spent three years building her line. The company now offers 59 sizes, and it is testing 15 more. But demand - especially for larger sizes - is only rising. Consider, she says: More than 500,000 women remain on the company's waiting list for bras in sizes like 44G and 46K. "As soon as you look at the data, it's clear: It's a market that's so underserved," Za...

Fashion Students & The 67%: It's Complicated

January 15, 2018

The 67% Project is about the cultural lack of representation of women who are a size 14 and up, but it's also very much about the dearth of plus-size clothing on racks and models on runways and in ads. Dominique Norman is a fashion student with a focus on, and passion for, a more size-inclusive (and racially inclusive) future for the industry. She's currently getting her master's at Parsons; when she was an undergrad at Washington State University, she was the first student to produce a plus-...

K&V	US	US PANT	BUST	WAIST	HIP
S	S	4/6	30"-34"	26"-29"	26"-49"
M	M	8/10	32"-38"	30"-33"	29"-52"
L	L	12/14	36"-40"	34"-37"	32"-55"
1L	XL/1X	16/18	38"-44"	38"-41"	35"-58"
2L	2X/3X	20/22	42"-50"	42"-45"	38"-61"
3L	3X/4X	24/26	48"-54"	46"-49"	41"-64"
4L	4X-5X	28/30	52"-58"	50"-53"	44"-67"
5L	5X-6X	32/34	56"-62"	54"-57"	47"-70"
6L	6X-7X	36/38	60"-64"	58"-61"	50"-75"
7L	7X-8X	40/42	65"-69"	62"-65"	53"-80"
8L	8X-9X	44/46	70"-74"	66"-70"	56"-85"

Press

Research reveals plus size women are forced to cross-dress to workout

Brands, Boutiques See Opportunities in Plus-Size Retail

WSU Research Reveals Plus Size Women Are Forced to Cross-Dress to Workout

The World’s First Plus-Size Sportswear Maker for Women

It's Time to Talk About the Stunning Lack of Exercise Clothing for Women Over a Size 14

A HAES® Approach to Fashion and the Shopping Experience

The Average American Woman Is Now a Size 16 The news has major implications for retailers and the public's view of "average."

Women's fashion begins to face facts: Americans are getting bigger

Fashion Students & The 67%: It's Complicated

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