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The Average American Woman is Not a Size 14 Anymore. Researchers Have New Data

The Average American Woman is Not a Size 14 Anymore. Researchers Have New Data

January 13, 2018

The average woman in the US wears a size 14 — according to outdated information. A new study published in August in the International Journal of Fashion Design, Technology and Education decided to create a more current report. What the study found was that size 14 is no longer accurate; the average American woman today is actually between a size 16 to 18. The authors of the study looked at recent data from the Center for Disease Control and compared it to the ASTM International body measurem...

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New Study Finds the Average American Woman Is Now Plus-Size

New Study Finds the Average American Woman Is Now Plus-Size

January 12, 2018

Until recently, it had long been estimated that the average American woman wore a US size 14, or just at the threshold between standard and plus-sizes. However, a new study by Deborah A. Christel and Susan C. Dunn of Washington State University, which was published in the International Journal of Fashion Design, Technology and Education, suggests that the average woman now wears between a size 16 and 18. Said differently, the average American woman is now, incongruously, considered "plus-size...

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Forbes: Retail Data Analytics Is Key To Plus Size Fashion Success

Forbes: Retail Data Analytics Is Key To Plus Size Fashion Success

January 07, 2018

So, let’s say that you’re a woman with a waist that measures exactly 95.2 centimeters. What size should you wear, a size 16, 18, or 20W? Maybe none of the above. There’s the matter of shape. This just in: women come in different shapes.

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Size Chart

Size Inclusive Guarantee

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 Find Your Size

Use the chart below to determine your size. If you’re on the borderline between two sizes, order the smaller size for a tighter fit or the larger size for a looser fit.

Don’t have a measuring tape? No worries! We’ll send you one for free.

K&V SIZE WAIST HIP NUMERIC PANTY SIZE
S 26-29 26-49 2/4 4-5
M 30-33 29-52 6/8 5-6
L 34-37 32-55 10/12 6-7
1L 38-41 35-58 14/16 7-8
2L 42-45 38-61 18/20 9
3L 46-49 41-64 22/24 10
4L 50-53 44-67 26/28 11
5L 54-57 47-70 30/32 12
6L 58-61 50-75 34/36 13

 At Kade & Vos, we do not use the term "Plus Size". We feel that calling some sizes "Plus Size" means that these sizes and shapes are somehow different from other sizes. We simply offer clothing for the female form, or in the fashion industry, Women's*.

Still unsure about your size? Check out our sizing videos for a more detailed tutorial on measuring yourself.

*We understand that not all females identify as women, and not all women identify as female. We love, support and respect your choice to identify in ways that feel authentic to you. 
Read more about our Mission, Vision, Values & Purpose HERE