With the average American woman wearing between a size 16 and 18, according to a study by Washington State University assistant professor Deborah Christel, some have argued that the term "plus-size" is problematic because it categorizes a growing share of women and reinforces negative stereotypes.
The researchers polled 5,552 women via the National Health and Nutrition Examination Survey to determine that the average woman wears a "straight" size 16 to 18—the equivalent of a "plus" 20W. Size 14 has generally been recognized as the beginning of plus-size clothing, and most brands run the majority of their apparel options in "straight sizes" 2 to 12, and then stop there. The options for larger women simply don't exist or are too low caliber, say Deborah Christel and Susan Dunn, the co-au...
When I was first introduced to Health At Every Size® (HAES), I was working on my PhD in apparel design and studying sport and exercise psychology to help me understand the role of athletic clothing during physical activity. I discovered that not all women like their work-out clothing. However, to my surprise, it wasn’t necessarily the physical discomfort of the clothing itself that was problematic. Rather, the emotional discomfort of shopping presented a huge headache. Indeed, the major stres...
The Average America n Woman Is Now a Size 16
The news has major implications for retailers and the public's view of "average."
We already know that there's a lot of room for improvement when it comes to the accuracy of women's clothing sizes. In fact, research shows that most of them are total nonsense and based off of "vanity sizing." What's more, it turns out that the information retailers have been using is completely outdated.
As soon as Heidi Zak studied the numbers, she knew it was time to sell a bigger bra.
Zak, founder of the online start-up Third Love, has spent three years building her line. The company now offers 59 sizes, and it is testing 15 more. But demand - especially for larger sizes - is only rising.
Consider, she says: More than 500,000 women remain on the company's waiting list for bras in sizes like 44G and 46K.
"As soon as you look at the data, it's clear: It's a market that's so underserved," Za...
The 67% Project is about the cultural lack of representation of women who are a size 14 and up, but it's also very much about the dearth of plus-size clothing on racks and models on runways and in ads. Dominique Norman is a fashion student with a focus on, and passion for, a more size-inclusive (and racially inclusive) future for the industry. She's currently getting her master's at Parsons; when she was an undergrad at Washington State University, she was the first student to produce a plus-...
"Just because we're plus size, doesn't mean we have to prove that we're healthy," she captioned the Instagram photo, "just as someone who is smaller than us or average size doesn't have to prove they are healthy. We should be able to exist in our bodies."
The average woman in the US wears a size 14 — according to outdated information. A new study published in August in the International Journal of Fashion Design, Technology and Education decided to create a more current report.
What the study found was that size 14 is no longer accurate; the average American woman today is actually between a size 16 to 18.
The authors of the study looked at recent data from the Center for Disease Control and compared it to the ASTM International body measurem...
A professor conducted a “fat fashion” project in her classes by making her students design plus-sized swimsuits, according to a Monday report.
Debbie Christel administered the assignment at Washington State University, where she uses hundreds of customized light points and a 3D body scanner for her research. She discussed her research and teaching in “Fat fashion: Fattening pedagogy in apparel design,” an article she authored in the Fat Studies Journal, reported Campus Reform.
Christel uses ...
Prof. Debbie Christel developed fat fashion pedagogy upon "critical feminist and narrative pedagogies," and seeks to fight fat stigma by “promoting activism to erode the thin-centric orientation” among students.
After conducting market research and reading articles about issues like “weight bias, thin privilege, and fat studies,” students researched and designed a series of "plus-size swimsuits for active swimmers."
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At Kade & Vos, we do not use the term "Plus Size". We feel that calling some sizes "Plus Size" means that these sizes and shapes are somehow different from other sizes. We simply offer clothing for the female form, or in the fashion industry, Women's*.
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- Read more about sizing in our blog.
*We understand that not all females identify as women, and not all women identify as female. We love, support and respect your choice to identify in ways that feel authentic to you.
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