Press

New York Times: Bringing a Personal Touch to Plus-Size Fashion

February 12, 2018

Research reveals plus size women are forced to cross-dress to workout

January 24, 2018

Washington State University has announced new research out of their Department of Apparel, Merchandising, Design and Textiles that reveals heterosexual plus size women are forced to wear men’s clothing to workout. Marginalized by the fitness industry, plus size females are not provided feminine clothing to comfortably workout and are consequently victim to the idea that “if a woman wants to be fashionable she just needs to lose weight,” says Assistant Professor Deborah Christel of WSU.

How Many Women Are Overweight? The Answer Is Most.

January 23, 2018

Brands, Boutiques See Opportunities in Plus-Size Retail

January 22, 2018 1 Comment

With the average American woman wearing between a size 16 and 18, according to a study by Washington State University assistant professor Deborah Christel, some have argued that the term "plus-size" is problematic because it categorizes a growing share of women and reinforces negative stereotypes.

WSU Research Reveals Plus Size Women Are Forced to Cross-Dress to Workout

January 22, 2018

Washington State University has announced new research out of their Department of Apparel, Merchandising, Design and Textiles that reveals heterosexual plus size women are forced to wear men’s clothing to workout. Marginalized by the fitness industry, plus size females are not provided feminine clothing to comfortably workout and are consequently victim to the idea that “if a woman wants to be fashionable she just needs to lose weight,” says Assistant Professor Deborah Christel of WSU.

The World’s First Plus-Size Sportswear Maker for Women

January 20, 2018

The researchers polled 5,552 women via the National Health and Nutrition Examination Survey to determine that the average woman wears a "straight" size 16 to 18—the equivalent of a "plus" 20W. Size 14 has generally been recognized as the beginning of plus-size clothing, and most brands run the majority of their apparel options in "straight sizes" 2 to 12, and then stop there. The options for larger women simply don't exist or are too low caliber, say Deborah Christel and Susan Dunn, the co-au...

It's Time to Talk About the Stunning Lack of Exercise Clothing for Women Over a Size 14

January 19, 2018

"Most people assume that obesity and excess body weight is a choice and a personal problem," she continued, "I strongly disagree. Obesity is a very complex issue and many factors contribute to body weight." And the fact that many trendy fitness brands don't make clothing above a certain size while larger women are often fat-shamed and told to "just work out more is "a vicious cycle that is perpetuated by many industries. Overweight and obese people are highly discriminated against by p...

A HAES® Approach to Fashion and the Shopping Experience

January 18, 2018

When I was first introduced to Health At Every Size® (HAES), I was working on my PhD in apparel design and studying sport and exercise psychology to help me understand the role of athletic clothing during physical activity. I discovered that not all women like their work-out clothing. However, to my surprise, it wasn’t necessarily the physical discomfort of the clothing itself that was problematic. Rather, the emotional discomfort of shopping presented a huge headache. Indeed, the major stres...

Women's fashion begins to face facts: Americans are getting bigger

January 17, 2018

As soon as Heidi Zak studied the numbers, she knew it was time to sell a bigger bra. Zak, founder of the online start-up Third Love, has spent three years building her line. The company now offers 59 sizes, and it is testing 15 more. But demand - especially for larger sizes - is only rising. Consider, she says: More than 500,000 women remain on the company's waiting list for bras in sizes like 44G and 46K. "As soon as you look at the data, it's clear: It's a market that's so underserved," Za...

Fashion Students & The 67%: It's Complicated

January 15, 2018

The 67% Project is about the cultural lack of representation of women who are a size 14 and up, but it's also very much about the dearth of plus-size clothing on racks and models on runways and in ads. Dominique Norman is a fashion student with a focus on, and passion for, a more size-inclusive (and racially inclusive) future for the industry. She's currently getting her master's at Parsons; when she was an undergrad at Washington State University, she was the first student to produce a plus-...

Fat Shaming

January 14, 2018

"Just because we're plus size, doesn't mean we have to prove that we're healthy," she captioned the Instagram photo, "just as someone who is smaller than us or average size doesn't have to prove they are healthy. We should be able to exist in our bodies."

The Average American Woman is Not a Size 14 Anymore. Researchers Have New Data

January 13, 2018

The average woman in the US wears a size 14 — according to outdated information. A new study published in August in the International Journal of Fashion Design, Technology and Education decided to create a more current report. What the study found was that size 14 is no longer accurate; the average American woman today is actually between a size 16 to 18. The authors of the study looked at recent data from the Center for Disease Control and compared it to the ASTM International body measurem...

K&V	US	US PANT	BUST	WAIST	HIP
S	S	4/6	30"-34"	26"-29"	26"-49"
M	M	8/10	32"-38"	30"-33"	29"-52"
L	L	12/14	36"-40"	34"-37"	32"-55"
1L	XL/1X	16/18	38"-44"	38"-41"	35"-58"
2L	2X/3X	20/22	42"-50"	42"-45"	38"-61"
3L	3X/4X	24/26	48"-54"	46"-49"	41"-64"
4L	4X-5X	28/30	52"-58"	50"-53"	44"-67"
5L	5X-6X	32/34	56"-62"	54"-57"	47"-70"
6L	6X-7X	36/38	60"-64"	58"-61"	50"-75"
7L	7X-8X	40/42	65"-69"	62"-65"	53"-80"
8L	8X-9X	44/46	70"-74"	66"-70"	56"-85"

Press

New York Times: Bringing a Personal Touch to Plus-Size Fashion

Research reveals plus size women are forced to cross-dress to workout

How Many Women Are Overweight? The Answer Is Most.

Brands, Boutiques See Opportunities in Plus-Size Retail

WSU Research Reveals Plus Size Women Are Forced to Cross-Dress to Workout

The World’s First Plus-Size Sportswear Maker for Women

It's Time to Talk About the Stunning Lack of Exercise Clothing for Women Over a Size 14

A HAES® Approach to Fashion and the Shopping Experience

Women's fashion begins to face facts: Americans are getting bigger

Fashion Students & The 67%: It's Complicated

Fat Shaming

The Average American Woman is Not a Size 14 Anymore. Researchers Have New Data

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