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Women's fashion begins to face facts: Americans are getting bigger

Women's fashion begins to face facts: Americans are getting bigger

January 17, 2018

As soon as Heidi Zak studied the numbers, she knew it was time to sell a bigger bra. Zak, founder of the online start-up Third Love, has spent three years building her line. The company now offers 59 sizes, and it is testing 15 more. But demand - especially for larger sizes - is only rising. Consider, she says: More than 500,000 women remain on the company's waiting list for bras in sizes like 44G and 46K. "As soon as you look at the data, it's clear: It's a market that's so underserved," Za...

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K&V US US PANT BUST WAIST HIP
S S 4/6 30"-34" 26"-29" 26"-49"
M M 8/10 32"-38" 30"-33" 29"-52"
L L 12/14 36"-40" 34"-37" 32"-55"
1L XL/1X 16/18 38"-44" 38"-41" 35"-58"
2L 2X/3X 20/22 42"-50" 42"-45" 38"-61"
3L 3X/4X 24/26 48"-54" 46"-49" 41"-64"
4L 4X-5X 28/30 52"-58" 50"-53" 44"-67"
5L 5X-6X 32/34 56"-62" 54"-57" 47"-70"
6L 6X-7X 36/38 60"-64" 58"-61" 50"-75"
7L 7X-8X 40/42 65"-69" 62"-65" 53"-80"
8L 8X-9X 44/46 70"-74" 66"-70" 56"-85"

At Kade & Vos, we do not use the term "Plus Size". We feel that calling some sizes "Plus Size" means that these sizes and shapes are somehow different from other sizes. 

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