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Bloomberg: Retailers have a plus-size problem.

Bloomberg: Retailers have a plus-size problem.

January 07, 2018

Retailers have a plus-size problem.  Clothing retailers across the board are struggling to grow sales as shoppers spend more of their money on electronics and experiences, rather than on threads. So you'd think, faced with a $20 billion market opportunity in a category outpacing the overall industry, retailers would be eager to jump on board. Not exactly.  Annual U.S. sales of women's plus-size apparel, often defined as a "Misses" size 14 and higher, rose by 17 percent to $20.4 billion in 20...

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 Find Your Size

Use the chart below to determine your size. If you’re on the borderline between two sizes, order the smaller size for a tighter fit or the larger size for a looser fit.

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K&V SIZE WAIST HIP NUMERIC PANTY SIZE
S 26-29 26-49 2/4 4-5
M 30-33 29-52 6/8 5-6
L 34-37 32-55 10/12 6-7
1L 38-41 35-58 14/16 7-8
2L 42-45 38-61 18/20 9
3L 46-49 41-64 22/24 10
4L 50-53 44-67 26/28 11
5L 54-57 47-70 30/32 12
6L 58-61 50-75 34/36 13

 At Kade & Vos, we do not use the term "Plus Size". We feel that calling some sizes "Plus Size" means that these sizes and shapes are somehow different from other sizes. We simply offer clothing for the female form, or in the fashion industry, Women's*.

Still unsure about your size? Check out our sizing videos for a more detailed tutorial on measuring yourself.

*We understand that not all females identify as women, and not all women identify as female. We love, support and respect your choice to identify in ways that feel authentic to you. 
Read more about our Mission, Vision, Values & Purpose HERE

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